Artisanal Tea: Everything You Need to Know to Enrich Your Inventory

At AW Artisan Europe, we pride ourselves on offering a wide selection of high quality teas, herbal teas and rooibus perfect for businesses looking to appeal to an audience passionate about wellness and conscious concumption. Tea is not only one of the most widely consumed beverages in the world, but they have also become a trendy niche with reatilers, ideal for customers who value both taste and health benefits. Here we give you all the key elements to understand more about these products and solve the most frequent doubts your customers may have.

Types of Artisanal Tea and Which Ones to Add to Your Inventory

There is a wide variety of teas, and each type has unique characteristics in terms of taste, aroma and benefits. The most popular are:

- Green Tea: Known for its antioxidant properties, green tea is refreshing and light, and helps improve digestion.

- Black Tea: Stronger and more caffeinated, ideal to start the day and highly appreciated for its body and robust flavour.

- White Tea: Made from young leaves. Very smooth and with antioxidant benefits, perfect for customers looking for a delicate experience.

- Rooibos: This naturally caffeine-free infusion is ideal for those looking for a relaxing, all-day option.

- Fruit and Herbal Infusions: Very versatile, these infusions offer a wide variety of flavours and are often popular in all seasons of the year.

Incorporating a varied range of these teas will allow your customers to find the ideal product for every occasion and need.

What are the Health Benefits of Teas?

The benefits of tea are one of the main reasons why consumers choose tea products. Some of the most valued benefits include:

- Antioxidant Properties: They help fight free radicals, which contributes to a healthy immune system.

- Improved Digestion: Teas such as green tea and mint infusions are known to aid the digestive system.

- Relaxing: Rooibos and herbal teas, such as chamomile, offer soothing properties that are ideal for the end of the day.

- Energy Boost: Caffeinated teas such as black and matcha are perfect for those looking for a natural energy boost.

Promoting these benefits in your business is a great way to attract customers interested in products that are not only delicious, but also good for their health.

What Is the Best Way to Prepare Tea?

Everyone has their favourite ways and special secrets on how to make themselves a cup of tea. Each tea has a specific preparation method to get the best flavour and properties. Here are some tips on the most popular ways:

- Green Tea: Water at about 80°C and infusion time of 2 to 3 minutes

- Black Tea: Water at 100°C and infusion time of 3 to 5 minutes.

- Rooibos: Water at 100°C and infusion time 5-7 minutes, as it is a stronger infusion.

Including a preparation guide in the product description can help your customers enjoy the best experience with every cup.

What is the Difference between Tea and Tisane (or Herbal Tea)?

Tea comes from the Camellia sinensis plant, while herbal teas are usually made from herbs, fruits, and other ingredients that do not contain caffeine. Herbal teas are therefore ideal for those looking for an end-of-day drink without the stimulating effects of tea.

Gemstone Tea Strainers for Resale — Caption

Bamboo Glass Jars for Tea Display — Caption

How to Enhance Your Customers' Tea Experience Using Complementary Products

In order for your customers to enjoy their tea to the fullest, offering complementary accessories is an ideal option. These products not only add value, but also allow you to increase your profit margins. Some complementary products you could consider in your business include:

- Teapots: The right teapot can really heighten the tea experience, allowing customers to enjoy a traditional method of brewing. By offering teapots in different styles and materials, your customers will be able to choose the option that best suits their preferences.

- Tea Strainers: Many leaf teas require strainers for their preparation. Offering stainless steel or specially designed strainers makes it easy for customers to prepare their tea easily and with minimal waste. In addition, reusable strainers are perfect for those looking to reduce their plastic consumption.

- Gemstone Infuser Bottles: These bottles have become very popular for those who wish to infuse their tea while leading an active lifestyle. In addition, by including gemstones, the bottles add an esoteric, feel-good touch that many consumers will appreciate.

- Aluminium Tea Storage Tins: Freshness is key to enjoying tea, and offering high quality storage tins allows customers to keep their tea leaves in perfect condition. Not only do these tins keep tea fresh for longer, but they also make a beautiful visual addition to your shop display, or your customers' kitchens.

How to Increase Your Tea Sales in Your Business

1) Create Themed Packs: Wellness kits, such as green tea and rooibos combinations, are attractive options for those who are looking for a gift or want to try several options. In addition, you can offer tea infusers and other accessories for added value.

2) Promote Health Benefits: Including information on the benefits of each type of tea is an excellent way to attract a wellness-minded audience.

3) Include Preparation Tips: Sharing recipes or preparation tips in your descriptions or blogs will attract the attention of shoppers and increase the perceived value of your products.